Add Yahoo as a preferred source to see more of our stories on Google. I don't know about you, but I still can't stop thinking about Sabrina Carpenter's "Taste" music video. The mix of the upbeat pop ...

Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

Add Yahoo as a preferred source to see more of our stories on Google. Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Fall is coming in hot, y'all—and that means Halloween is quickly approaching. Get ready for your ...

It’s officially wedding season, so it’s time for all the bridal makeup trials to begin. And what better place to find a great look than YouTube? It’s filled with videos and tutorials for the DIY bride ...

The quest for the perfect makeup technique is as old as time. In the early aughts, it was all about YouTube tutorials. Now, people consume the same content on TikTok — the videos are just shorter. One ...

As a beauty editor with a decade of experience analysing beauty trends, it's come to that time of the year when I'm beginning to wonder what will define the makeup trends in 2026. And having spoken to ...