Titleist has expanded its Alignment Integrated Marking (AIM) designs to its AVX, Tour Soft, Velocity, and TruFeel golf balls. Company testing found that golfers using AIM designs were up to 35 percent ...

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

CHASKA, MINN. — Go ahead, name the fundamentals of a good golf swing. How long did it take until you said alignment? Along with grip and posture, instructors and professionals have long preached ...

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...