Users shouldn't be afraid of exploring music or letting their kids choose a song, but since Apple Music lacks manual algorithm controls, one wrong song can upend your recommendations for weeks.

Apple executive Eddy Cue explains why customer data can’t write a hit TV show, and why “gut feeling” is the only metric that matters.

Stories picked by Apple News’ human editors are far more likely to represent a diverse range of outlets — and be more serious and less focused on celebrities and entertainment — than its ...

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices ...

Apple TV+ leans on aesthetics and attractive celebrities playing themselves. Short, punchy titles and simple art make shows easy to remember and hashtag. Generous free trials and bundles hook you into ...

A subset of iPad app developers in the US have been significantly hit by a ranking algorithm change in Apple’s App Store, causing some applications to fall heavily in the charts. Apple occasionally ...

Apple has published two new research papers on its Machine Learning blog, detailing an AI model for improved photogrammetry and another that acts as a video-related personal assistant. The iPhone ...