Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising. By Sapna Maheshwari Product placement, one of ...

Social media has become an ever-increasing channel of communication and a popular and effective medium for advertising with over four billion people using platforms like Facebook, TikTok, Twitter and ...

Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...