Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those ...

Co-Founder and CEO of Popular Pays. While working at a top ad agency, I noticed that our traditional processes of creating and getting advertising to market didn’t translate well with the modern ...

New client offering will connect Redmill Solutions’ Marketing Investment Intelligence Platform with MINT’s ARM offering that already includes all adjacent steps from campaign strategy to reporting NEW ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Samar Yahya Saudi Gazette Interested to have a more sound and rounded footprint in local culture, Horizon FCB increasingly needs more Saudi talent within their ranks, and Lui?s Silva Dias, Chairman of ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...

Mark Zuckerberg, founder and CEO of Meta Platforms, has a broad vision of what AI can do for his business. And it's good news. Like money in a bank. But how much can we project from this -- for other ...