OpenAI is introducing advertising on ChatGPT, as the $500bn start-up seeks new sources of revenue to fuel its continued expansion and fend off fierce competition from rivals Google and Anthropic.

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

Chinese search-engine giant Baidu BIDU2.03%increase; green up pointing triangle reported lower quarterly revenue amid a weaker performance in its core advertising business, though profit was better ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

Discover 5 publicly traded ad companies listed on U.S. exchanges, plus risks, trends, and whether they belong in your ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...