Anthropic has unveiled its first Super Bowl campaign positioning Claude as the ad-free alternative to ChatGPT, challenging ...

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions ...

In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...

The strategic function within advertising agencies is facing an inflection point. According to WARC’s The Future of Strategy 2025 report, 80% of strategists worldwide believe their discipline is “at a ...