Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...