Google announced they are integrating cross-device data with automated bidding and including that data in the Conversions column. Google said this will give a better picture, on the keyword level, how ...

Here on the WordStream Blog, we’ve devoted tens of thousands of words to remarketing. We’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative, and made note of ...

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. Brands using advanced personalization see 16% higher ...