“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt ...

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

NEW YORK, NY--(Marketwired - October 19, 2017) - bRealTime, a media and technology company focused on solving programmatic business challenges, has reinforced its commitment to offer brand-safe ad ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

Six months after the Interactive Advertising Bureau’s Tech Lab released final specs for ads.txt, the programmatic supply chain is embracing it as a minimum standard for filtering inventory. Since ...

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...

The Interactive Advertising Bureau Tech Lab last week released a beta version of its Authorized Sellers for Apps (app-ads.txt) specification after gathering comments on the mobile specification since ...