Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

The Dutch app analytics company Distimo has built a reputation around offering app developers a cross-platform look at how their apps are performing in terms of downloads, revenues and rankings, ...

appFigures has integrated its app store intelligence platform with Adobe Analytics. The integration gives appFigures and Adobe Analytics users full access to a wide-range of app store performance ...

The company behind Photoshop has an idea to make your next auto mechanic visit less of a confusing, expensive mess. Adobe has a new app that tracks car stats, like how the battery or engine is doing.