LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive ...

New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV.

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their ...

DirecTV Acquires Majority Ownership in INVIDI Technologies Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities Dynata Partners with ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...

Go Addressable, a non-profit trade organization, and Advertising Perceptions, a research-based strategic market intelligence and expert analysis firm, reports that over the past four years, ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...