Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

PRINCETON, N.J.--(BUSINESS WIRE)-- INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Volkswagen has signed on to DirectTV's national addressable advertising platform. VW of America, via GroupM and MediaCom, makes it the first automotive company in the compact/mid-size class to run an ...

Tata Play has announced that advertisers can now sharpen the targeting of linear TV ads through filters of geographies and audience profiles. By launching 'addressable ads', Tata Play's advertising ...