For over 35 years, Lord Brett McLean has quietly committed his life to voluntary humanitarian service, guided by a simple but ...

I imagine all agency owners and leaders can agree that the more channels or services in a client engagement, the longer we retain that client on average. Of course, not all clients include different ...

If you want your product or service to stand out in the marketplace, you need to capture consumers' attention and clearly communicate what makes it different. But how do you move beyond generic ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...

Whether or not an HVAC contractor offers additional services — like plumbing, electrical, lighting, smart home control, or garage door installation — seems to make little difference in a homeowner’s ...

Customers value time savings; reducing operational time on your products leads to a competitive advantage, increased loyalty and revenue growth. Innovation in time efficiency isn’t just about product ...