Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

So, it appears that you have finally made the decision to use Google AdWords to help your business stay ahead of the curve. If you are not aware of the technical know-how of using Google AdWords or ...

Google has completely updated and revamped the look and feel of the Google AdWords Help center. This is a huge visual update from the previous version, which was much more text based. Here is a ...

Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google has now made it easy for you. Going forward, Google will ...

If you’ve ever had a problem with your AdWords account, then you know what a glorious pain in the tail it can be to get help. Sure, you can post things into the forums, but the chances of being seen ...

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to ...

It’s been well known that Google has been working on a solution to tie clicks on search ads back to in-store traffic and sales as part of Estimated Total Conversions in AdWords. Today, the company ...

An advertiser posted in the Google AdWords Help forum a discussion he had with a Google AdWords representative about invalid clicks he was being charged for. He said, he excluded IPs from generating ...

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers. The Google mobile ads team has added a new campaign-level option that ...

In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.

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