Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information ...

Massive changes may be coming to Facebook in its future outing, particularly as it has been found that its ad-targeting technology has violated a California law against its citizens. It was said in a ...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New ...

Facebook may have to overhaul its entire ad-targeting system after a California court ruled last month that the platform’s practice of routinely targeting ads by age, gender, and other protected ...

The streamer’s plan to enter the advertising market recalls its early days, but will the company change its culture and embrace data transparency to be competitive in the modern era? By Alex Weprin ...

Meta is acting on its vow to reduce ad discrimination through technology. The company is rolling out a Variance Reduction System (VRS) in the US that ensures the real audience for an ad more closely ...

TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad ...

The Democratic super PAC that released an eyebrow-raising ad showing a Republican in a couple’s bedroom ahead of a pivotal Ohio election is back with another ad targeting the GOP on abortion ahead of ...

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to hand advertisers a fully automated, AI-powered advertising engine by the end of next year. The new suite of ...

Among the recent updates related to privacy and improvements in advertiser accountability as well as enhanced transparency control changes, TikTok announced it is modifying the way advertisers are ...

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of ...