APP extends Axon into e-commerce as self-serve targets 1H26, with GenAI creative pilots and new tools aiming to boost conversion and growth beyond gaming.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.

This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges while advertisers and platforms doubled down on ...

Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...

This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, ...

Neural network processing-based stack for perception, sensor fusion and path planning Chip family and stack co-developed for superior AI performance per watt Accelerates OEM development; offers ...