As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

Get ready, because the 2026 Ad Age Small Agency Awards are almost here! This is the big event where we celebrate the best of ...

The trial in the U.S. District Court for the Eastern District of Virginia, scheduled for Monday, will determine penalties to restore competition across online advertising. The U.S. Department of ...

DOJ seeks to make Google sell its ad exchange, AdX Google proposes policy changes instead Trial part of broader US crackdown on Big Tech ALEXANDRIA, Virginia, Sept 22 (Reuters) - Alphabet's Google is ...