Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

DENVER—Imagine Communications has unveiled new features and improvements to xG Linear, its ad management platform for MVPDs in North America. The new xG PlacerPlus features are designed to help the ...

David Soloff is CEO of Metamarkets, a publisher analytics company. AdExchanger.com: What have you been up to in the 5 months since last we spoke? DS: Four things: expanding the core engineering team, ...

Now more than ever, it's important to have a business website. It makes you look credible and professional, helps reach more potential customers, and ultimately simplifies or automates many of your ...

Meta Platforms Inc. today previewed new artificial intelligence tools that will enable marketers to generate creative assets for ad campaigns automatically. In conjunction, the company shared an ...

DoorDash today (Oct. 17) revealed an expansion of its self-serve advertising offerings for CPG brands intended to better leverage the delivery service’s local commerce network, per information shared ...

Microsoft hasn’t yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco. Rapt sells advertising yield management tools for ...