Matt Damon has revealed that not everything in last week’s Dunkin’ Super Bowl commercial was scripted. During a visit to The Late Show with Stephen Colbert on Tuesday, Damon talked about filming the ...
Non football fans can be forgiven for thinking that the Super Bowl was about tech more than sports. It just goes to show how far AI is changing everyone’s lives-even in the ad industry itself, since ...
Next chapter of ‘Own the Dream’ campaign seeks to drive the company’s homeownership message to American public During the Cleveland Cavaliers versus Miami Heat NBA game at 7:00 p.m. Eastern Time ...
GameStop's recent ad promoting "Microsoft Game Pass" instead of Xbox Game Pass has sparked speculation about potential changes to the service at the upcoming Xbox business update event. Xbox Game Pass ...
If you’ve played mobile games or even just scrolled through social media, you’ve no doubt seen a misleading ad for a mobile game. Maybe it was an ad for Hero Wars, like this one depicting a ...
A purported survey posted on ResetEra suggests that Microsoft may be exploring an ad-supported tier of Xbox Game Pass, which also grants Xbox Live Gold. The cheaper tier would include all of Xbox's ...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...
CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...
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