(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use ...

AdSafe Media recently released its first Safety Report that showed – when looking at display ad media across its platform – “58% of network traffic was ‘invisible'” and “29% of traffic was served to ...

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We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this ...

Here’s something that’s totally predictable: Of the $23 billion that companies will spend on display advertising this year, a huge chunk will go to waste. It doesn’t need to be that way. Some ...

Banner blindness is a silent phenomenon plaguing advertisers. It mainly stems from ad fatigue or seeing the same advertisement a hundred times. If your PPC campaign suffers from ad fatigue, it could ...