Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

In this article, mainly inspired by Robert W. Bly's The Copywriter's Handbook, my goal is to help you improve your copywriting skills to discover more about your audience and maximize your conversions ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 54 min ago By Parker Herren - 2 hours 29 min ago By Erika Wheless - 2 hours 39 min ago By E.J. Schultz - 3 hours 9 min ago By ...

Creativity doesn’t follow a textbook approach. There’s no curriculum which can help one write a campaign, a jingle or a copy. The art of copywriting is as real as it can get. Even if the art cannot be ...

In theory we all know the value of paid search advertising, but few of us excel in doing it. Tom Welbourne, founder and chief executive officer at The Good Marketer, talks about why paid search is so ...

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era. The ad begins innocuously enough. A group of women are ...

Sure, AI is really good at diagnosing fractures and targeting drones, but can it do something really hard like, say, write a great ad? Recent advances in massive language models bring them uncannily ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 14 min 32 sec ago By Brian Bonilla - 25 min 34 sec ago 25 min 34 sec ago By Ewan Larkin - 55 min 34 sec ago By Adrianne Pasquarelli ...