If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

Meta Platforms Inc. today previewed new artificial intelligence tools that will enable marketers to generate creative assets for ad campaigns automatically. In conjunction, the company shared an ...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency and quality of life — and the ad ...

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. Without AI ...

The digital advertising landscape is undergoing a massive transformation, thanks to artificial intelligence (AI). AI technology is changing the way businesses target customers, personalize ads and ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Following in the footsteps of Meta, ...

Software company Radio Workflow has introduced artificial intelligence (AI) into its business model. Pulling inspiration from recent AI advancements like ChatGPT, Radio Workflow has launched its ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...