In a recent newsletter, we asked the question “Who’s minding the acronym store?” The major point there was that our industry has a most confusing habit of reusing the same combinations of letters for ...

Acronyms are the language of digital. Whether you're an industry veteran or just diving into digital marketing, you'll find them everywhere. English is probably the most acronym-heavy language, and ...

The initialism ‘FB’ used on social media has been declared the most confusing of all time, with 364,274 monthly searches in the UK. Overall, the five most confusing social media slang terms are FB ...

Have you heard of DNA? It stands for Do Not Abbreviate apparently. Jokes aside, it's the most widely used acronym in scientific literature in the past 70 years, appearing more than 2.4 million times.

If you’re going to name something and expect its TLA (Three Letter Acronym) to be used then you really need to make it a memorable and “sayable” acronym. Of course, if the acronym has more than three ...