(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

How do you get account-based marketing off the ground? According to our most recent ABM benchmarking research, almost two-thirds of B2B marketers are currently looking into, or planning, how ABM could ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies. Drawing on 279 qualitative interviews from ABM leaders across ...

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (TTGT) (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, ...

Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...