After 30 years at the company, Ross will become chairman of advertising at Paramount, where she will advise the company. By Alex Weprin Senior Editor Paramount Global is shaking up its global ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

In this article, we will discuss the 15 Best Advertising Stocks to Buy According to Hedge Funds. Ad spending in 2024 received a significant boost from recurring events such as the US election and the ...

You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 ...

If you've turned on a television in the past four decades, you've seen attorneys advertising ad nauseam. Given just how prevalent they are, it's hard to imagine that there was a time when legal ads ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...

Kevin O’Leary spoke with Entrepreneur about his newest business venture, WonderAds. The television advertising agency seeks to connect small businesses with affordable, user-friendly campaigns.

I wish I remembered half as much about more important milestones than “my first time streaming Netflix,” but we don’t get to choose our brains. It must have been late 2007, and the company had just ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

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