James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to ...

How can we innovate in the huge, $140 billion foreign aid sector? The same way we do in the private sector: routine evaluations of what’s working well and what isn’t. Yet donors rarely measure the ...

The concept of A/B testing is as simple as…well, A-B-C. Someone writes, say, a pair of headlines, sends them out into the world, and tracks which one snags the most eyeballs. It’s formulaic and binary ...

Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact. Have you ever implemented the top-performing variation from ...

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet ...

Too often they measure meaningless variants, produce inconclusive results, and nothing comes from them. Of course, some A/B tests yield real, meaningful, actionable results. Those are the ones you ...