YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio 'Ask Studio' lets you query analytics in ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive ...

A thread at HackerNews has Google's Matt Cutts defending itself over accusations that a split A/B test has allegedly caused Google to delist a site from the search engine. The site claimed that when ...

As a startup studio, we’ve worked with our portfolio companies to run thousands of product tests. We’ve learned a tremendous amount in the process and seen the unmistakable advantage that results from ...